After Google and its statistics from Google Maps in one hundred and thirty-one countries, it is Apple’s turn to publish data on its users in order to document the effects of containment. On the Mobility Trends Report portal, information compiled on queries entered since January in Apple Maps (Apple Maps in French) can be viewed and downloaded: the GPS application found by default on iPhone, iPad and Mac computers.
These requests reflect behavioral changes related to containment, showing the drastic drop in requests written in Apple Plans for requests for routes on foot, by car or public transport, from mid-March. They are visible in sixty-three countries and can be searched by city, region or country: for example Paris, Lyon, Lille, or even the whole of France.
In our country, the entry into force of containment on March 17 generated a 78% drop in requests for car routes, 86% for those on foot and 88% for those in public transport, compared to the usual average.
Figures not necessarily representative
Apple assures on its site that this data does not allow to know the requests and journeys of a specific user, because the application “Does not associate data with an Apple ID” : “Apple does not keep history of where you have been. The data sent from a device to the Maps application is associated with a random and temporary identifier, which prevents Apple from being able to create a profile of your movements and searches “.
Builder adds not being able to say “If these figures from the use of [ses] devices are representative of the whole population ” of the countries concerned, because “Apple Maps does not collect demographic information about its users”, according to Apple.
If the number of iPhone and iPad precisely bought and used by the French remains a mystery (Apple does not communicate this kind of information), the Kantar Institute currently estimates at 21.1% the market share of iOS – Apple's operating system on mobile – on devices in France, far behind Android, which would equip 78.8%. In addition, data from Apple Maps does not capture all iPhone or iPad users who use competing applications to search for information on such trips, such as Google Maps, Waze or Citymapper.