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Audi A5 – Pure imagination (Director & # 39; s Cut)

This short film creates the vision of the 'super-computer' and aims to answer the question; "And if artificial intelligence could dream?"

Starting from what seems to be the core of the machine, the film plunges the viewer into a living journey, through a world of lights, movements and alternative realities. featuring continuous and fast firing segments to ensure an air of intensity and excitation.

The result is an amazing piece that celebrates the magic of visual effects and beyond, leaving viewers encapsulated in an extraordinary world, from the opening frame to the closing frame.

Audi Pure Imagination Credit List

Agency: BBH London

Producer: Michelle Kendrick
Creative Director: Ian Heartfield
Creations: Adrian Merz, Mark Bushnell
Account Manager: Jamie Bolton
Additional: Angus Lees, Billy Dupee

Production company

Production Company: Nexus Studios
Director: GMUNK
Director of Photography: Sam Goldie
Executive producer: Jeremy Smith
Producer: Jo Bierton


Color: the mill
Colorist: James Bamford


Editing company: Nexus
Publisher: David Slade
Composer: Ben Lukas Boysen
Sound design and sound mixing: Kuedo

VFX & Design

VFX Company: The Mill
Executive Producer: Carl Phillips
Production Coordinator: George Reid
Filmmakers: James MacLachlan, Alex Hammond
VFX Supervisor: Alex Hammond
Main artist 2D: James MacLachlan
Main 3D artists: Alex Hammond, Sam Driscoll
2D Artists: Stefan Susemihl, Oscar Tornincasa, Richard McKeand, James Pratt, John Thornton, David Wishart
3D Artists: Dan Yargici, Ian Baxter, James Hansell, Nick Smalley, Joshua Curtis, Vaclav Cizkovsky, Yoann Gouraud
Main artist: Michael Rigley
Matte Painting: Jiyoung Lee
Main user interface artist: Toros Kose
Motion Graphics: Rajinder Davsi

Service production

Service Company: Trixtr
Executive Producer: Damir Vajdic
Prod. manager: Aleš Kranjec
Director: Žarko Ivković
1st AD: Tina Fratnik

Camera / Grip / Sparks

Focus Extractor A: Joško Morović
Focus Extractor B: Srdjan Kokanov
2nd camera ass. A: Marin Marišić
2nd camera ass. B: Goran Fabrio
DIT: Simon Sedmak
Gaffer: Andrej Gorenc
Best Boy: Jernej Vaupetic
DIT: Simon Sedmak
Key Grip: Blaž Jelnikar
Taken by Niko Zavadlav
Grip: Klemen Fajfar

Art Department

Artistic Director: Nataša Rogelj
Dresser: Matic Uršic
Man of construction: Izidor Fortuna
Art. helping hand: Tomi Samardžija

UAV team

RA Op: Igor Teljukov
Drone pilot: Matjaž Kranjcevic
Drone Tech / Op: Dejan Mugoša
Drone Tech: Andrej Racic

Russian arm

Precision pilot: Miran Kacin
RA Op: Igor Teljukov
RA Precision Pilot: Antonios Varvasoudis
Flight Operator RA: Pasquale Barisano
Truck Driver RA: Costantin Abalasei

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