First automobile show in the world using real-time motion tracking technology. As the author of his own presentation, the new Audi A5 Coupé effortlessly controlled the 3D mapping scenario by bypassing the projected area. Special sensors have been attached to the car to detect its precise location in the space of over 300 m² and connect it to the synchronization and live rendering system to create impressive video content and control the lighting fixtures in real time. More than 400 guests watched the show from the stand, designed to ensure a specific viewing angle. At the climax of the show, each of them was surprised by a phone call from Artificial Intelligence.
It was initially a difficult experience that turned into another sensational show on the Russian event market through the best artistic collaboration. We also attach great importance to working with Audi Russia for the courage and the opportunity to turn ambitious ideas into innovative products.