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By tweeting calls for witnesses to each transfer announcement, AS Roma helps to find missing children

Since last summer, the AS Roma club has announced the arrival of its new recruits on social networks by attaching a photo of a missing child. A clever idea that has made it possible to find six since July.

It's a campaign that works for AS Roma! Since last July, the famous football club in the Italian capital launched, in association with an association, a campaign to find missing children. The principle is simple: when announcing the arrival of a new recruit on social media, the Roman club attaches announcements to search for missing children with the player's photo. Then the Internet strike force does the rest. Result: in just over six months, six children were able to be found!

Example, this young 15 year old from Essex, north-east of London, who was found just a week ago. This teenager disappeared on August 12, and it was thanks to the partnership of AS Roma and the British association Missing People that he was found.

Concretely, the club shares on Twitter, Facebook and Instagram photos of children who are missing when a player is bought by Roma. With each transfer, the player who signed appears on the left side of the Twitter post, for example, and the missing child appears mirrored on the right side.

Since the start of the campaign, three Britons, two Kenyans and a Belgian have been found thanks to the millions of AS Roma subscribers on social networks who were able to see the photos. According to the Missing People association, in the United Kingdom, each year, 90,000 disappearances of children are reported. 2% of cases are not resolved within the first week. It is from there that research becomes more difficult.

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