Google launches itself in mobile payment in France. Two and a half years after Apple, and seven months after Samsung, the US Internet giant deploys, Tuesday, December 11, its electronic wallet in France. Called Google Pay, it is accessible to users of an Android smartphone, provided that they are also customers of a partner bank.
According to our information, online banking Boursorama will be one of the first institutions to offer this service to its customers. Societe Generale, its parent company, will not be present at the launch, but says it is “Brought to dialogue with all mobile payment players, including Google”. The project is also under study at BNP Paribas. In contrast, Banque Populaire Savings Bank (BPCE) has not planned, at this stage, to offer Google's payment solution. The group is yet the pioneer of mobile payment: he had opened the French market to Apple in July 2016, and Samsung Pay last April.
Like its rivals, Google Pay relies on NFC contactless technology, which allows you to pay for a purchase in a store by approaching a smartphone from the payment terminal. It is not even necessary to unlock the phone if the transaction does not exceed 30 euros. The service can also be used to pay online. In the United States, Starbucks, Airbnb or Kayak offer this option on their mobile application.
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When it is first opened, the application automatically retrieves the bank details already entered on other Google services, such as the Play Store application store. In addition to payments, she stores gift cards and loyalty cards – to be presented at checkout – as well as boarding passes and concert tickets. In Las Vegas, Chicago and London, Google Pay can pay on public transport.
In the United States and India, it is also possible to send money to his contacts. “To attract users, Google is moving from a contactless portfolio to a universal portfolio”says Rivka Little from IDC. “This strategy made the success of WeChat Pay in Chinasays Thad Peterson, an analyst at Aite Group. But its success is more uncertain in the West, because other applications already exist, like Venmo for sending money between individuals.