She is only 5 years old and her videos are worth millions. Nastya is a small youtuber from southern Russia. His videos, in music, with special effects and sound effects, last five minutes. One of them aims to teach children what to do or not to do. It all started in 2016, when her parents filmed the progress of their young girl with a motor disability. Today, his record is over 700 million views for a video. In a year, she would have earned $ 18 million, according to the magazine Forbes.
It is however only 3rd in the ranking of youtubers. In Russia, an industry has developed around young influencers. Ivan Bouchmelev is a video producer for young youtubers. A lucrative job since according to an American study, videos with children are viewed three times more than other videos. The first in the ranking Forbes is an 8 year old boy.