We helped Samsung NEXT launch their new brand through an interactive roaming system. The piece used fun trivial questions built around a call to solve the world's biggest problems through innovation.
The interactivity has highlighted the areas of development and expertise of Samsung NEXT, in areas such as artificial intelligence, mobility and virtual reality. It has incorporated live social media feeds to take advantage of the ongoing conversation about these topics.
The interactive event spaces of Samsung NEXT at CES and SXSW allowed participants to speak up and implement their new visual identity.