It is the first time that the French authority has sanctioned the American digital giant. The latter has already announced that he will appeal this fine.
Google will have to put his hand in the pocket. TheCompetition authority a cthe American giant was fined 150 million euros on Friday, December 20. She blames him “a abuse of dominant position” in the online advertising market. “The Authority sanctions Google for having abused the dominant position it holds on the search advertising market, by adopting opaque and difficult to understand operating rules for its advertising platform Google Ads and by applying them unfairly and random”, can we read in the press release.
The French authority enjoins Google of clarify the operating rules of its Google Ads advertising platform as well as the procedures for suspending accounts, which allows it to exclude a particular site. It is the first time that the French Competition Authority has sanctioned the american group. The latter has already announced that he will appeal this fine.