Nagib Beydoun and Romain Péchayre met on the benches of primary school. At 36, they are now the deans of their company, which created the Yeeld savings app, launched in March 2019. Neither their employees nor their clients have white hair: Yeeld is designed by young people for young people.
With 100,000 users, 80% of whom are under 35, she is one of dozens of new online savings players who have flourished for five to ten years. ” The young people are more inclined than their elders to leave the traditional pattern of placing their savings in a bank. These are the natural clients of fintech [combinaison de finance et technologie] “, summarizes Alexandra Kritchmar, partner at Mazars. Several fintech categories offer them investments.
Some apps allow you to put money aside without thinking about it, thanks to the use of rounding: for each payment with your bank card, the amount is rounded up to the next euro and the difference goes to a savings account. , the balance of which may or may not be invested. Birdycent, Ismo, Moka, Yeeld work on this principle. “Our goal is to get young people from 0 to 1,000 euros in savings effortlessly through rounding, but also with small games. For example, you bet a few euros on the name of the winner of “Koh Lanta”. If you win, the amount is saved automatically ”, Nagib Beydoun indicates at Yeeld, whose users put aside 90 euros per month on average.
Here, no remuneration, only a bonus in the form of an Amazon gift card. There is a free standard version used by a large majority of customers, as well as paid versions (from 4.99 euros per month) including access to virtual bank cards. Another example is Cashbee, an online bankbook that makes saving as easy as clicking, but which only earns 2% for two months, then 0.60% gross, which is the equivalent of Passbook A in the first year.
A socially responsible approach
Launched in September, Ismo goes further since the sums saved are invested in the stock market through funds whose risk profile (prudent, balanced or dynamic) is chosen by the user. “Young people often limit themselves to savings accounts that earn almost nothing. The only solution to make your capital grow in the long term is to invest in the stock market “, says Eric Le Brusq, co-founder of Ismo.
You have 58.63% of this article to read. The rest is for subscribers only.