The pandemic is pushing the French to consult their smartphone for a longer time, this small all-purpose screen that 77% of them have. According to an IFOP survey commissioned by the mobile manufacturer Oppo, 62% of smartphone users report spending more time in front of their mobile screen since the start of containment. Just under half use it at least three hours a day, a number that rises to 75% for millennials (users born in the 1980s).
These observations are similar to those made in China by the research firm APP Annie in February. Screen time increased by 30%, peaking at an average of five hours of daily use. Globally, mobile spending increased, setting a record $ 23.4 billion (21.53 billion euros) in the first quarter on Android and iOS app stores.
Downloads are up 15% and the TikTok app remains number one in the quarter, followed by apps owned by Facebook (WhatsApp, Facebook, Instagram, Messenger). But the download of professional applications and videoconferencing is also on the rise, like that of health, sports and, of course, games (+ 20% over the period). The Tinder dating platform remains at the top of consumer spending, followed by YouTube, which gains three places. The new VOD Disney + service arrives in seventh place in the ranking.
In France, according to the FIFG, the uses most cited by smartphone users since the start of confinement are messaging applications (59%), Internet browsing (56%) and consultation and writing of emails (28 %).
Our selection of articles on the coronavirus