“People think youtubers are kind of rock stars, they enjoy life and spend 30 minutes a day creating cool video“, regrets the youtubeur Jörg Sprave. No holidays, overtime, work on weekends … For him, the reality is far from rosy. Concerning Jörg Sprave, it is his videos of artisanal projectile launchers which made him popular .
But today, the youtuber is revolted: in 2017, YouTube changed its rules for monetizing videos. “Controversial” videos are now paid less by advertisers. Geopolitics, sexuality, dangerous objects … Many Youtube channels are concerned with … “ad-pocalypse”.
Before that, Jörg Sprave earned up to 6000 euros a month. “After that, everything changed. My income has dropped to 20% of what it was before. 1500 euros, even a little 1000 euros“, he laments. In this case, Jörg Sprave denounces the lack of transparency and the lack of support from YouTube. In 2018, he therefore launched a union collective to defend the rights of youtubers. In Germany, his collective has partnered with the powerful IG Metall union and their FairTube campaign is said to unite more than 26,000 youtubers today.